Betsy Bland is vice president at Workday and is responsible for corporate strategy for Workday Financial Management.
Betsy brings more than 20 years of experience in product strategy, management, and marketing for both enterprise applications and application middleware. Betsy joined Workday in 2010 as vice president of product and customer marketing, and later led product strategy for vertical markets. For the past four years, Betsy also led product strategy and product management for Workday’s Financial Management portfolio before moving into her current role in Corporate Strategy. Before joining Workday, Betsy served as the vice president of industry and product marketing at Intacct Corp., a SaaS-based financial management and accounting solution provider for small and mid-sized businesses. Betsy has also held product-focused positions at BEA Systems, RSA Security, and PeopleSoft.